A client for over 15 years, TCM viewed Signal Design as their agency of record for all things related to branding, advertising and creative. We started by participating in paid “pitches”—submitting concepts against much larger advertising firms from New York and Chicago. But our work always won, so eventually TCM sent us all their advertising and branding projects directly without solicitations to any other firms. Below are a few examples of over 50 ad campaigns we created for TCM’s feature programming. Many won Promax BDA awards. All of them contributed to driving tune-in and growing TCM’s viewership from 15 million homes to 80 million homes during that period.